Sale Duration Markup: The Fields Most Stores Skip
Google documented sale duration in merchant listing markup on 7 July 2026. Where validFrom, validThrough and priceValidUntil go, and where they must not go.
structured data
Google’s Incentivized Review Rule and Your Snippets
On 24 July 2026 Google added a review snippet guideline on fake and undisclosed incentivized reviews. What it covers and how honest programmes still break it.
JSON-LD Unescaping: One Pass, and Why Markup Breaks
Googlebot now runs one pass of HTML unescaping over JSON-LD and stops. Here is where double escaping comes from and why the fix is not in your schema.