Experience
Two roles, one habit: get close to the problem before you try to solve it.
Current · 2022–Present
Customer Experience Specialist — Rank Math
- Own front-line and escalated support conversations for a plugin used by millions of WordPress sites.
- Diagnose technical SEO and plugin issues and translate them into clear, direct answers customers can act on.
- Feed recurring customer pain points back into product and content decisions.
Advisor & Ex-Cofounder · 2024–Present
WinnSEO — Shopify app
- Co-founded WinnSEO and designed the base architecture of its Shopify app.
- Built the first working version of the app, from data model to storefront-facing features.
- Now advise on product and technical direction as an ex-cofounder.
Founder · Ongoing
Si-Ra — AI automation
- Founded and run Si-Ra, an e-commerce brand spanning fine jewelry and home decor.
- Design and build the automation behind product listings, customer messaging, and daily operations.
- Building multiple additional AI automation projects alongside it.
2021–2022 · 1 year
Junior Web Developer — Softopark
- Started my career building and maintaining web projects as a junior developer.
- Laid the technical groundwork — JavaScript and WordPress — that later fed into support and automation work.
Across support, development, and founding, the common thread is the same: 9 years in IT, 4 of them in direct customer support, and 20+ projects where the job was always to find where something breaks and fix it properly.