AI Content Detectors Don’t Work: Here’s the Evidence
OpenAI shut down its own AI text detector for low accuracy. Here's the actual research on why these tools don't work as…
Read the post
Customer Experience Specialist · Rank Math
I help people get unstuck — in support tickets, and in the workflows behind them.
By day, I lead customer experience at Rank Math. Alongside that, I design and build AI automation systems — from a Shopify app I co-founded to e-commerce brands I now run largely on automation.
Current
Customer Experience Specialist
Rank MathLeading support strategy and day-to-day customer experience for one of WordPress’s most-used SEO plugins.
Founder
Si-Ra
AI-automated e-commerceFounder of Si-Ra, an e-commerce brand spanning fine jewelry and home decor, built and run largely on automation systems I designed.
Visit si-ra.comAdvisor & Ex-Cofounder
WinnSEO
Shopify appDesigned and built the foundation of WinnSEO’s Shopify app as cofounder; now advise on product direction.
0Years in Support
0Years in IT
0Projects Completed
Blog
Latest writing
Video SEO and VideoObject Schema: A Practical Guide
A perfectly marked-up video can still miss Google's video results over one rule: whether the page it's on is actually about the…
Read the post
Full Site Editing in 2026: Is Gutenberg Finally Ready?
Full site editing has been 'the future of WordPress' for years. Here's exactly where it stands against WordPress's own official roadmap in…
Read the postWant to build something together?
Whether it’s a support process or a fully automated workflow, I like solving the specific problem in front of me.
Say hello