Core Web Vitals for WooCommerce: Where Checkout Flows Fail INP
INP replaced FID in 2024, and WooCommerce checkouts are where it gets exposed — validation, shipping recalcs, and payment iframes all fight…
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Customer Experience Specialist · Rank Math
I help people get unstuck — in support tickets, and in the workflows behind them.
By day, I lead customer experience at Rank Math. Alongside that, I design and build AI automation systems — from a Shopify app I co-founded to e-commerce brands I now run largely on automation.
Current
Customer Experience Specialist
Rank MathLeading support strategy and day-to-day customer experience for one of WordPress’s most-used SEO plugins.
Founder
Si-Ra
AI-automated e-commerceFounder of Si-Ra, an e-commerce brand spanning fine jewelry and home decor, built and run largely on automation systems I designed.
Visit si-ra.comAdvisor & Ex-Cofounder
WinnSEO
Shopify appDesigned and built the foundation of WinnSEO’s Shopify app as cofounder; now advise on product direction.
0Years in Support
0Years in IT
0Projects Completed
Blog
Latest writing
Backlinks vs AI Citations: Which One Actually Predicts Traffic
Ahrefs studied 75,000 brands and found mentions beat backlinks three-to-one for AI Overview visibility. Link building isn't dead, just not the whole…
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Passwordless Login and Two-Factor Authentication for WordPress: A Practical Setup Guide
Application Passwords aren't a login replacement, and WordPress core still ships no passkeys. Here's the plugin stack that actually closes that gap.
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Whether it’s a support process or a fully automated workflow, I like solving the specific problem in front of me.
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