Core Web Vitals: A Practical LCP Optimization Deep Dive
The 2.5-second LCP threshold hasn't changed, despite what some SEO blogs claim. Here's what actually moves it, verified against Google's own docs.
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Customer Experience Specialist · Rank Math
I help people get unstuck — in support tickets, and in the workflows behind them.
By day, I lead customer experience at Rank Math. Alongside that, I design and build AI automation systems — from a Shopify app I co-founded to e-commerce brands I now run largely on automation.
Current
Customer Experience Specialist
Rank MathLeading support strategy and day-to-day customer experience for one of WordPress’s most-used SEO plugins.
Founder
Si-Ra
AI-automated e-commerceFounder of Si-Ra, an e-commerce brand spanning fine jewelry and home decor, built and run largely on automation systems I designed.
Visit si-ra.comAdvisor & Ex-Cofounder
WinnSEO
Shopify appDesigned and built the foundation of WinnSEO’s Shopify app as cofounder; now advise on product direction.
0Years in Support
0Years in IT
0Projects Completed
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Latest writing
Passkeys and WordPress Login Security: What’s Actually Available Right Now
WordPress core still has no native passkey support. Here's what's actually available today, and what the real adoption numbers say.
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Internal Linking at Scale: A Practical Framework for Larger Sites
Internal linking is the most underused SEO lever on large sites. Here's what Google's own guidance says, and a framework for auditing…
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Whether it’s a support process or a fully automated workflow, I like solving the specific problem in front of me.
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