Google’s Helpful Content System: What Changed When It Merged Into Core
Google merged its helpful content system into core ranking in March 2024. Site-wide penalties became a continuous, page-level signal instead.
Read the post
Customer Experience Specialist · Rank Math
I help people get unstuck — in support tickets, and in the workflows behind them.
By day, I lead customer experience at Rank Math. Alongside that, I design and build AI automation systems — from a Shopify app I co-founded to e-commerce brands I now run largely on automation.
Current
Customer Experience Specialist
Rank MathLeading support strategy and day-to-day customer experience for one of WordPress’s most-used SEO plugins.
Founder
Si-Ra
AI-automated e-commerceFounder of Si-Ra, an e-commerce brand spanning fine jewelry and home decor, built and run largely on automation systems I designed.
Visit si-ra.comAdvisor & Ex-Cofounder
WinnSEO
Shopify appDesigned and built the foundation of WinnSEO’s Shopify app as cofounder; now advise on product direction.
0Years in Support
0Years in IT
0Projects Completed
Blog
Latest writing
WordPress Security Headers: CSP, HSTS, and What to Actually Set
HSTS is straightforward. CSP on WordPress is genuinely hard, and there's a real reason why. Here's what's actually achievable.
Read the post
International SEO and Hreflang: The Mistakes That Actually Break Rankings
31% of multilingual sites have conflicting hreflang tags, per real audit data. Here's what actually breaks, and what Google's own docs say…
Read the postWant to build something together?
Whether it’s a support process or a fully automated workflow, I like solving the specific problem in front of me.
Say hello