Google Says Ignore llms.txt and “GEO Hacks”. Do This Instead
Google's guide to generative AI search says llms.txt, content chunking and paid mentions don't help in Google. Here is what it says…
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Customer Experience Specialist · Rank Math
I help people get unstuck — in support tickets, and in the workflows behind them.
By day, I lead customer experience at Rank Math. Alongside that, I design and build AI automation systems — from a Shopify app I co-founded to e-commerce brands I now run largely on automation.
Current
Customer Experience Specialist
Rank MathLeading support strategy and day-to-day customer experience for one of WordPress’s most-used SEO plugins.
Founder
Si-Ra
AI-automated e-commerceFounder of Si-Ra, an e-commerce brand spanning fine jewelry and home decor, built and run largely on automation systems I designed.
Visit si-ra.comAdvisor & Ex-Cofounder
WinnSEO
Shopify appDesigned and built the foundation of WinnSEO’s Shopify app as cofounder; now advise on product direction.
0Years in Support
0Years in IT
0Projects Completed
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Latest writing
The Critical PHP Security Release: Check Your Version
PHP fixed two remote code execution flaws on 21 October 2026. WordPress can't patch this for you. How to check your PHP…
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WordPress 7.1.4 Fixes 12 Security Issues: Update Now
WordPress 7.1.4, released 28 October 2026, fixes 12 vulnerabilities including an upgrade-window code execution bug. What changed and how to confirm you're…
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Whether it’s a support process or a fully automated workflow, I like solving the specific problem in front of me.
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