By day, I lead customer experience at Rank Math. Alongside that, I design and build AI automation systems — from a Shopify app I co-founded to e-commerce brands I now run largely on automation.
Leading support strategy and day-to-day customer experience for one of WordPress’s most-used SEO plugins.
Founder of Si-Ra, an e-commerce brand spanning fine jewelry and home decor, built and run largely on automation systems I designed.
Visit si-ra.comDesigned and built the foundation of WinnSEO’s Shopify app as cofounder; now advise on product direction.
Application Passwords aren't a login replacement, and WordPress core still ships no passkeys. Here's the plugin stack that actually closes that gap.
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Read the postWhether it’s a support process or a fully automated workflow, I like solving the specific problem in front of me.
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