Full Site Editing in 2026: Is Gutenberg Finally Ready?
Full site editing has been 'the future of WordPress' for years. Here's exactly where it stands against WordPress's own official roadmap in…
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Customer Experience Specialist · Rank Math
I help people get unstuck — in support tickets, and in the workflows behind them.
By day, I lead customer experience at Rank Math. Alongside that, I design and build AI automation systems — from a Shopify app I co-founded to e-commerce brands I now run largely on automation.
Current
Customer Experience Specialist
Rank MathLeading support strategy and day-to-day customer experience for one of WordPress’s most-used SEO plugins.
Founder
Si-Ra
AI-automated e-commerceFounder of Si-Ra, an e-commerce brand spanning fine jewelry and home decor, built and run largely on automation systems I designed.
Visit si-ra.comAdvisor & Ex-Cofounder
WinnSEO
Shopify appDesigned and built the foundation of WinnSEO’s Shopify app as cofounder; now advise on product direction.
0Years in Support
0Years in IT
0Projects Completed
Blog
Latest writing
Why Reddit Ranks for Everything: Inside Google’s Content Deal
A $60M/year Google-Reddit deal coincided with Reddit's search visibility growing 191% in a year. Here's what the data actually shows, and doesn't.
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Why AI Assistants Cite the Wrong Source
AI Overviews can be accurate and still misattribute the claim to a source that never said it. Here's what the research on…
Read the postWant to build something together?
Whether it’s a support process or a fully automated workflow, I like solving the specific problem in front of me.
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