Google-Extended Does Not Do What You Think
Blocking Google-Extended in robots.txt does not remove you from AI Overviews. What the token covers, which fetchers ignore robots.txt, and the control…
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Customer Experience Specialist · Rank Math
I help people get unstuck — in support tickets, and in the workflows behind them.
By day, I lead customer experience at Rank Math. Alongside that, I design and build AI automation systems — from a Shopify app I co-founded to e-commerce brands I now run largely on automation.
Current
Customer Experience Specialist
Rank MathLeading support strategy and day-to-day customer experience for one of WordPress’s most-used SEO plugins.
Founder
Si-Ra
AI-automated e-commerceFounder of Si-Ra, an e-commerce brand spanning fine jewelry and home decor, built and run largely on automation systems I designed.
Visit si-ra.comAdvisor & Ex-Cofounder
WinnSEO
Shopify appDesigned and built the foundation of WinnSEO’s Shopify app as cofounder; now advise on product direction.
0Years in Support
0Years in IT
0Projects Completed
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Latest writing
Change of Address Now Covers Every Subdomain Variant
Google updated its site move guide on 17 June 2026 to cover every verified subdomain and www variant. What that changes about…
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WooCommerce Is Dropping PHP 7.4
A WooCommerce proposal dated 8 September 2026 would require PHP 8.1 from version 11.5 in January 2027. What breaks on the jump,…
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Whether it’s a support process or a fully automated workflow, I like solving the specific problem in front of me.
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