How Google Now Describes Effort, Originality and Accuracy
Google's people-first content page was updated on 5 October 2026 with a definition of main content and four rater criteria. What each…
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Customer Experience Specialist · Rank Math
I help people get unstuck — in support tickets, and in the workflows behind them.
By day, I lead customer experience at Rank Math. Alongside that, I design and build AI automation systems — from a Shopify app I co-founded to e-commerce brands I now run largely on automation.
Current
Customer Experience Specialist
Rank MathLeading support strategy and day-to-day customer experience for one of WordPress’s most-used SEO plugins.
Founder
Si-Ra
AI-automated e-commerceFounder of Si-Ra, an e-commerce brand spanning fine jewelry and home decor, built and run largely on automation systems I designed.
Visit si-ra.comAdvisor & Ex-Cofounder
WinnSEO
Shopify appDesigned and built the foundation of WinnSEO’s Shopify app as cofounder; now advise on product direction.
0Years in Support
0Years in IT
0Projects Completed
Blog
Latest writing
The wp_kses() Rewrite: What Plugin Authors Should Test
WordPress is rebuilding wp_kses() on the HTML API. The behaviour changes in the 7 October progress report, the legacy-parser filter, and eight…
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Bing’s Topics Portfolio Groups AI Citations by Theme
Bing Webmaster Tools added a Topics Portfolio beta to its AI Performance report on 13 October 2026. What it shows, what it…
Read the postWant to build something together?
Whether it’s a support process or a fully automated workflow, I like solving the specific problem in front of me.
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