WordPress Custom Post Types and SEO: What Needs Manual Configuration
WordPress lets you register a custom post type in a dozen lines of code. None of those lines handle sitemaps, schema, or…
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Customer Experience Specialist · Rank Math
I help people get unstuck — in support tickets, and in the workflows behind them.
By day, I lead customer experience at Rank Math. Alongside that, I design and build AI automation systems — from a Shopify app I co-founded to e-commerce brands I now run largely on automation.
Current
Customer Experience Specialist
Rank MathLeading support strategy and day-to-day customer experience for one of WordPress’s most-used SEO plugins.
Founder
Si-Ra
AI-automated e-commerceFounder of Si-Ra, an e-commerce brand spanning fine jewelry and home decor, built and run largely on automation systems I designed.
Visit si-ra.comAdvisor & Ex-Cofounder
WinnSEO
Shopify appDesigned and built the foundation of WinnSEO’s Shopify app as cofounder; now advise on product direction.
0Years in Support
0Years in IT
0Projects Completed
Blog
Latest writing
robots.txt vs Meta Robots vs X-Robots-Tag: When to Use Which
robots.txt, meta robots, and X-Robots-Tag all control visibility, and they can silently cancel each other out if you don't know which one…
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Featured Snippets in 2026: Do They Still Matter Next to AI Overviews
Featured snippet visibility reportedly fell 64% through 2025 as AI Overviews expanded. Here's what the data says about whether snippets still pay…
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Whether it’s a support process or a fully automated workflow, I like solving the specific problem in front of me.
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