International SEO and Hreflang: The Mistakes That Actually Break Rankings
31% of multilingual sites have conflicting hreflang tags, per real audit data. Here's what actually breaks, and what Google's own docs say…
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Customer Experience Specialist · Rank Math
I help people get unstuck — in support tickets, and in the workflows behind them.
By day, I lead customer experience at Rank Math. Alongside that, I design and build AI automation systems — from a Shopify app I co-founded to e-commerce brands I now run largely on automation.
Current
Customer Experience Specialist
Rank MathLeading support strategy and day-to-day customer experience for one of WordPress’s most-used SEO plugins.
Founder
Si-Ra
AI-automated e-commerceFounder of Si-Ra, an e-commerce brand spanning fine jewelry and home decor, built and run largely on automation systems I designed.
Visit si-ra.comAdvisor & Ex-Cofounder
WinnSEO
Shopify appDesigned and built the foundation of WinnSEO’s Shopify app as cofounder; now advise on product direction.
0Years in Support
0Years in IT
0Projects Completed
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Latest writing
Voice Search in 2026: How Much Does It Actually Matter
The '50% of searches will be voice by 2020' stat was never real. Here's what's actually true about voice search adoption in…
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Topical Authority and Content Clusters: What the Research Actually Shows
Google has never confirmed a 'topical authority' ranking signal. Here's the actual research behind content clusters, and the vendor stats worth ignoring.
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Whether it’s a support process or a fully automated workflow, I like solving the specific problem in front of me.
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