The WordPress.org vs. WP Engine Fallout: What It Means for Plugin Users
The WordPress.org vs. WP Engine fight forked a plugin used by millions and is still working through court. Here's what it means…
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Customer Experience Specialist · Rank Math
I help people get unstuck — in support tickets, and in the workflows behind them.
By day, I lead customer experience at Rank Math. Alongside that, I design and build AI automation systems — from a Shopify app I co-founded to e-commerce brands I now run largely on automation.
Current
Customer Experience Specialist
Rank MathLeading support strategy and day-to-day customer experience for one of WordPress’s most-used SEO plugins.
Founder
Si-Ra
AI-automated e-commerceFounder of Si-Ra, an e-commerce brand spanning fine jewelry and home decor, built and run largely on automation systems I designed.
Visit si-ra.comAdvisor & Ex-Cofounder
WinnSEO
Shopify appDesigned and built the foundation of WinnSEO’s Shopify app as cofounder; now advise on product direction.
0Years in Support
0Years in IT
0Projects Completed
Blog
Latest writing
ChatGPT Search and What It Means for Publishers
ChatGPT Search now sends real, measurable referral traffic to publishers. Here's what the actual numbers show, and what they don't yet prove.
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Building an AI Search Visibility Strategy When You Can’t Measure It Yet
Here’s an uncomfortable fact for anyone trying to build an AI search strategy in 2026: right now, nobody can measure it properly.…
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Whether it’s a support process or a fully automated workflow, I like solving the specific problem in front of me.
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