INP Replaced FID: What Actually Changed in Core Web Vitals
FID is gone from Core Web Vitals. INP measures every interaction, not just the first, with a strict 200ms bar most WordPress…
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Customer Experience Specialist · Rank Math
I help people get unstuck — in support tickets, and in the workflows behind them.
By day, I lead customer experience at Rank Math. Alongside that, I design and build AI automation systems — from a Shopify app I co-founded to e-commerce brands I now run largely on automation.
Current
Customer Experience Specialist
Rank MathLeading support strategy and day-to-day customer experience for one of WordPress’s most-used SEO plugins.
Founder
Si-Ra
AI-automated e-commerceFounder of Si-Ra, an e-commerce brand spanning fine jewelry and home decor, built and run largely on automation systems I designed.
Visit si-ra.comAdvisor & Ex-Cofounder
WinnSEO
Shopify appDesigned and built the foundation of WinnSEO’s Shopify app as cofounder; now advise on product direction.
0Years in Support
0Years in IT
0Projects Completed
Blog
Latest writing
WordPress 6.7, 6.8, and 6.9: What’s Actually New for Site Builders
WordPress 6.7 through 6.9 quietly shipped bcrypt hashing, browser prefetching, and real-time editor Notes. Here's what actually changed in core.
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Should You Block AI Crawlers? A Practical Decision Framework
GPTBot, ClaudeBot, PerplexityBot: not all AI crawlers do the same thing. A practical framework for deciding which to block, and which not…
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Whether it’s a support process or a fully automated workflow, I like solving the specific problem in front of me.
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