Why AI Assistants Cite the Wrong Source
AI Overviews can be accurate and still misattribute the claim to a source that never said it. Here's what the research on…
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Customer Experience Specialist · Rank Math
I help people get unstuck — in support tickets, and in the workflows behind them.
By day, I lead customer experience at Rank Math. Alongside that, I design and build AI automation systems — from a Shopify app I co-founded to e-commerce brands I now run largely on automation.
Current
Customer Experience Specialist
Rank MathLeading support strategy and day-to-day customer experience for one of WordPress’s most-used SEO plugins.
Founder
Si-Ra
AI-automated e-commerceFounder of Si-Ra, an e-commerce brand spanning fine jewelry and home decor, built and run largely on automation systems I designed.
Visit si-ra.comAdvisor & Ex-Cofounder
WinnSEO
Shopify appDesigned and built the foundation of WinnSEO’s Shopify app as cofounder; now advise on product direction.
0Years in Support
0Years in IT
0Projects Completed
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Latest writing
WordPress Plugin Vulnerabilities in 2025: What to Actually Check Before You Install
WordPress ecosystem vulnerabilities hit an all-time high in 2025: over 11,000 disclosed, 91% in plugins. Here's what to check before you install…
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Local SEO and Google Business Profile: What Actually Moves Rankings
Google names three local ranking factors directly: relevance, distance, prominence. Here's what the data says actually moves the local pack in 2026.
Read the postWant to build something together?
Whether it’s a support process or a fully automated workflow, I like solving the specific problem in front of me.
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