Migrating From Yoast to Rank Math: A Practical Guide
A practical, honest walkthrough of moving from Yoast to Rank Math — what actually transfers, what to check manually, and where the…
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Notes on SEO, support, and building with AI.
Long-form, researched writing on how search and SEO are changing — grounded in what I see running support for an SEO plugin every day.
Google’s Scaled Content Abuse Policy: What It Actually Targets
Scaled content abuse isn't an AI content ban. Here's the actual definition, straight from Google's own spam policy documentation.
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Core Web Vitals: A Practical LCP Optimization Deep Dive
The 2.5-second LCP threshold hasn't changed, despite what some SEO blogs claim. Here's what actually moves it, verified against Google's own docs.
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Passkeys and WordPress Login Security: What’s Actually Available Right Now
WordPress core still has no native passkey support. Here's what's actually available today, and what the real adoption numbers say.
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Internal Linking at Scale: A Practical Framework for Larger Sites
Internal linking is the most underused SEO lever on large sites. Here's what Google's own guidance says, and a framework for auditing…
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Product Image SEO and Merchant Center: What Google Actually Checks
A perfect product listing can get rejected from Google Shopping over image size alone. Here's Merchant Center's actual spec, and what's changing…
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GEO vs. SEO: Is “Generative Engine Optimization” a Real Discipline?
'GEO' traces back to a real 2023 Princeton paper, not a new discipline. Here's what the actual research says, and what the…
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Database Bloat: Why Large WordPress Sites Slow Down Over Time
A WordPress database left uncleaned for years quietly slows every page load. Here's what actually causes bloat, and how to fix it…
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301 vs. 308 Redirects: Getting Site Migrations Right
Every broken migration I've seen traces back to redirects, not design. Here's what Google actually says about 301s, 308s, and doing this…
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Multimodal Search: Google Lens, Circle to Search, and Visual Queries
Google Lens handles nearly 20 billion searches a month. Here's why visual search is a real, mostly ignored surface most SEO strategies…
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