Platform Properties: Search Console Without a Website
Search Console platform properties went global on 29 July 2026. Track Instagram, TikTok, X and YouTube posts in Search, Discover and News,…
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Notes on SEO, support, and building with AI.
Long-form, researched writing on how search and SEO are changing — grounded in what I see running support for an SEO plugin every day.
The Search Console AI Report Gives You Impressions Only
Search Console's generative AI report went worldwide on 31 August 2026. It carries five dimensions and one metric, and here is what…
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Speculative Loading Is Now Configurable by Environment
WordPress 7.1 lets speculative loading defaults be set through environment variables or constants, so staging and production can finally prefetch differently.
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WebMCP Has a Chrome Origin Trial. llms.txt Has a Study.
Chrome opened a WebMCP origin trial in Chrome 149 on 9 June 2026. In the same stretch the evidence on llms.txt closed…
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Search Console Broke Seven Times in Five Weeks
Seven separate Search Console data incidents landed between 17 August and 20 September 2026. How to tell a reporting bug from a…
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Script Concatenation Is Being Removed From WordPress
The WordPress 7.2 roadmap names script and style concatenation for removal in favour of prefetching. What it affects, and what to check…
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UCP, ACP and AP2: Which One to Build For
Four agentic commerce specifications, doing three different jobs. What UCP, ACP, AP2 and MCP each cover, where each sits, and which one…
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Sale Duration Markup: The Fields Most Stores Skip
Google documented sale duration in merchant listing markup on 7 July 2026. Where validFrom, validThrough and priceValidUntil go, and where they must…
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Custom Breakpoints in Block Themes, Without CSS
WordPress 7.1 added @mobile and @tablet styles to theme.json and made breakpoints configurable through settings.viewport. What it covers and where it stops.
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Should You Exclude Your Site From Google’s AI Features?
Google's Search generative AI control reached every site on 31 August 2026. What it governs, what excluding costs, and why most sites…
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