Building an AI Search Visibility Strategy When You Can’t Measure It Yet
Here’s an uncomfortable fact for anyone trying to build an AI search strategy in 2026: right now, nobody can measure it properly.…
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Notes on SEO, support, and building with AI.
Long-form, researched writing on how search and SEO are changing — grounded in what I see running support for an SEO plugin every day.
The Future of SEO: What Google’s Own AI Optimization Guide Actually Says
In May 2026, Google did something it rarely does: it published an official guide telling SEOs, in plain terms, which of the…
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Crawl Budget in the Age of AI Bots: What’s Actually Crawling Your Site
Crawl budget used to be a concern mostly for enormous e-commerce sites with millions of URLs. In 2026 it’s relevant to almost…
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Does Google Penalize AI Content? What the Quality Rater Guidelines Actually Say
“Does Google penalize AI content?” is the single most common SEO question I hear — from support tickets, from friends starting blogs,…
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Does Schema Markup Help You Get Cited by AI? The Evidence Says No
Schema markup sounds more intimidating than it is. Here’s the whole idea in one sentence: search engines read your page as text,…
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AI Mode vs. AI Overviews: Why the Difference Actually Matters
“AI Overviews” and “AI Mode” get used interchangeably in a lot of SEO writing, and it’s causing real confusion about what to…
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Answer Engine Optimization (AEO): A Practical Guide
Answer Engine Optimization — usually shortened to AEO, and sometimes called GEO, Generative Engine Optimization — is the closest thing the industry…
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llms.txt Explained: What It Actually Does (and Doesn’t) for AI Visibility
If you've seen a plugin or a guide telling you to add an llms.txt file to your site "so AI models can…
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WordPress SEO and Performance in 2026: Where Sites Actually Lose Speed
I spend most of my working hours inside WordPress sites — diagnosing why a plugin conflict tanked someone's Core Web Vitals, or…
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Zero-Click Search in 2026: What’s Actually Happening to Organic Traffic
Every few months someone asks me, half-joking, whether SEO is already dead. It isn't — but the ground underneath it has shifted…
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