Migrating From Yoast to Rank Math: A Practical Guide
A practical, honest walkthrough of moving from Yoast to Rank Math — what actually transfers, what to check manually, and where the docs go quiet.
SEO
Google’s Scaled Content Abuse Policy: What It Actually Targets
Scaled content abuse isn’t an AI content ban. Here’s the actual definition, straight from Google’s own spam policy documentation.
Core Web Vitals: A Practical LCP Optimization Deep Dive
The 2.5-second LCP threshold hasn’t changed, despite what some SEO blogs claim. Here’s what actually moves it, verified against Google’s own docs.
Internal Linking at Scale: A Practical Framework for Larger Sites
Internal linking is the most underused SEO lever on large sites. Here’s what Google’s own guidance says, and a framework for auditing it at scale.
Product Image SEO and Merchant Center: What Google Actually Checks
A perfect product listing can get rejected from Google Shopping over image size alone. Here’s Merchant Center’s actual spec, and what’s changing in 2027.
GEO vs. SEO: Is “Generative Engine Optimization” a Real Discipline?
‘GEO’ traces back to a real 2023 Princeton paper, not a new discipline. Here’s what the actual research says, and what the branding oversells.
301 vs. 308 Redirects: Getting Site Migrations Right
Every broken migration I’ve seen traces back to redirects, not design. Here’s what Google actually says about 301s, 308s, and doing this right.
Multimodal Search: Google Lens, Circle to Search, and Visual Queries
Google Lens handles nearly 20 billion searches a month. Here’s why visual search is a real, mostly ignored surface most SEO strategies skip.
Link Building in 2026: What Still Works and What’s Dead
Nofollow became a hint in 2020, not a rule. Here’s what’s actually changed about link building, and what the volume-chasing playbook gets wrong now.
Google Shopping, ChatGPT Checkout, and the New Product-Feed SEO
OpenAI’s in-chat checkout converted at a third of normal click-through rates. Here’s the real state of AI shopping, not the launch-day hype.