Platform Properties: Search Console Without a Website
Search Console platform properties went global on 29 July 2026. Track Instagram, TikTok, X and YouTube posts in Search, Discover and News, with no site needed.
SEO
The Search Console AI Report Gives You Impressions Only
Search Console’s generative AI report went worldwide on 31 August 2026. It carries five dimensions and one metric, and here is what that can honestly support.
Search Console Broke Seven Times in Five Weeks
Seven separate Search Console data incidents landed between 17 August and 20 September 2026. How to tell a reporting bug from a real drop before you act on it.
Sale Duration Markup: The Fields Most Stores Skip
Google documented sale duration in merchant listing markup on 7 July 2026. Where validFrom, validThrough and priceValidUntil go, and where they must not go.
Google’s Incentivized Review Rule and Your Snippets
On 24 July 2026 Google added a review snippet guideline on fake and undisclosed incentivized reviews. What it covers and how honest programmes still break it.
Why Your Rankings Look Different Inside the EEA
Google documented regional differences in the Search experience on 8 September 2026. Aggregator units, supplier units and carousels, and how to read the split.
Preferred Sources and the New Search Profile Badge
Google documented an embeddable preferred sources button on 20 August 2026 and a Search profile badge on 16 September. Two different things, two different jobs.
No Core Update Since May: Reading Unconfirmed Volatility
Google’s most recent core update started 21 May 2026 and ran 11 days 21 hours. Nothing since. Here is how to triage ranking movement with no update to blame.
JSON-LD Unescaping: One Pass, and Why Markup Breaks
Googlebot now runs one pass of HTML unescaping over JSON-LD and stops. Here is where double escaping comes from and why the fix is not in your schema.
Google Published Guidance on Hiring an SEO. Read It.
On 5 June 2026 Google published guidance on evaluating third-party SEO tools, services and advice. What it says, and how to use it on both sides of a pitch.