WordPress

Crawl budget used to be a concern mostly for enormous e-commerce sites with millions of URLs. In 2026 it’s relevant to almost everyone, for a reason that has nothing to do with site size: your pages aren’t just being crawled by Googlebot anymore. They’re being crawled by a growing list of AI bots, each with … Read more

I spend most of my working hours inside WordPress sites — diagnosing why a plugin conflict tanked someone’s Core Web Vitals, or why a theme update broke schema output. A pattern shows up constantly: sites treating SEO and performance as separate projects, when in 2026 they’re close to the same project. Performance is an SEO … Read more