Mobile Usability Report Changes: What Search Console Dropped
Search Console quietly dropped its mobile usability report in December 2023. Nothing since has replaced the page-by-page errors it used to flag.
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Notes on SEO, support, and building with AI.
Long-form, researched writing on how search and SEO are changing — grounded in what I see running support for an SEO plugin every day.
Google Analytics 4 for SEO Decisions: The Reports That Actually Matter
Search Console and GA4 answer different questions about the same visitor, and forcing their numbers to agree is where SEO reporting usually…
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Duplicate Content and Content Syndication: What Actually Triggers a Penalty
There's no duplicate content penalty, Google has said so for years. The real risk in syndication is losing the canonical fight, not…
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E-E-A-T for YMYL Sites: What Actually Changes the Bar
E-E-A-T isn't a score Google checks on your page. It's rater language, and on YMYL topics the gap between the two matters…
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WordPress Custom Post Types and SEO: What Needs Manual Configuration
WordPress lets you register a custom post type in a dozen lines of code. None of those lines handle sitemaps, schema, or…
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robots.txt vs Meta Robots vs X-Robots-Tag: When to Use Which
robots.txt, meta robots, and X-Robots-Tag all control visibility, and they can silently cancel each other out if you don't know which one…
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Featured Snippets in 2026: Do They Still Matter Next to AI Overviews
Featured snippet visibility reportedly fell 64% through 2025 as AI Overviews expanded. Here's what the data says about whether snippets still pay…
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Log File Analysis: What Your Server Logs Actually Reveal About Crawling
Search Console's Crawl Stats report tells you what Google wants you to know. Raw server logs show what Googlebot actually requested and…
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AI-Generated Images and Alt Text: What Actually Helps SEO
AI-generated images don't need permission from Google. What they still need, and usually don't get, is alt text that says why they're…
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Google’s Helpful Content System: What Changed When It Merged Into Core
Google merged its helpful content system into core ranking in March 2024. Site-wide penalties became a continuous, page-level signal instead.
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