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json-ld

JSON-LD Unescaping: One Pass, and Why Markup Breaks

October 2, 2026 by rakibuzzaman
A JSON-LD script block in page source with doubled HTML entities highlighted inside a string value

Googlebot now runs one pass of HTML unescaping over JSON-LD and stops. Here is where double escaping comes from and why the fix is not in your schema.

Categories SEO Tags json-ld, structured data, technical seo Leave a comment

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