Semantic Search and Embeddings, Explained for SEOs
AI Overviews didn't invent semantic search. RankBrain, BERT, and MUM already moved Google past keyword matching. Here's the real lineage.
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Notes on SEO, support, and building with AI.
Long-form, researched writing on how search and SEO are changing — grounded in what I see running support for an SEO plugin every day.
Caching Plugins and Core Web Vitals on WordPress: What Actually Moves the Needle
Caching plugin benchmarks are almost all vendor-claimed, not independently verified. Here's what WordPress core itself has actually shipped for speed.
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JavaScript SEO: What Actually Happens When Google Renders Your Site
Googlebot renders JavaScript in a second wave that can take days. Here's what that delay actually means for a real WordPress site's…
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Agentic Browsers and Shopping Agents: What Happens When AI Clicks Instead of You
OpenAI's Operator, Atlas, and Google's Project Mariner all launched and were shut down within about a year. Here's what agentic browsers actually…
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Google Discover in 2026: The Traffic Source Most Sites Ignore
Google Discover can send huge traffic, then vanish for months. Here's what Google's own guidance actually requires, and why the volatility is…
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WooCommerce SEO: The Product-Page Details That Get Missed
A WooCommerce store can lose Shopping visibility over a price mismatch nobody caught. Here's what Google's Product schema actually requires.
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AI Content Detectors Don’t Work: Here’s the Evidence
OpenAI shut down its own AI text detector for low accuracy. Here's the actual research on why these tools don't work as…
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Video SEO and VideoObject Schema: A Practical Guide
A perfectly marked-up video can still miss Google's video results over one rule: whether the page it's on is actually about the…
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Full Site Editing in 2026: Is Gutenberg Finally Ready?
Full site editing has been 'the future of WordPress' for years. Here's exactly where it stands against WordPress's own official roadmap in…
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Why Reddit Ranks for Everything: Inside Google’s Content Deal
A $60M/year Google-Reddit deal coincided with Reddit's search visibility growing 191% in a year. Here's what the data actually shows, and doesn't.
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