Why AI Assistants Cite the Wrong Source
AI Overviews can be accurate and still misattribute the claim to a source that never said it. Here's what the research on…
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Notes on SEO, support, and building with AI.
Long-form, researched writing on how search and SEO are changing — grounded in what I see running support for an SEO plugin every day.
WordPress Plugin Vulnerabilities in 2025: What to Actually Check Before You Install
WordPress ecosystem vulnerabilities hit an all-time high in 2025: over 11,000 disclosed, 91% in plugins. Here's what to check before you install…
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Local SEO and Google Business Profile: What Actually Moves Rankings
Google names three local ranking factors directly: relevance, distance, prominence. Here's what the data says actually moves the local pack in 2026.
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The AI Content Licensing Deals Reshaping Publisher Economics
From Axel Springer to Reddit, AI companies are now paying publishers to train on their content. Here's what these real deals actually…
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INP Replaced FID: What Actually Changed in Core Web Vitals
FID is gone from Core Web Vitals. INP measures every interaction, not just the first, with a strict 200ms bar most WordPress…
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WordPress 6.7, 6.8, and 6.9: What’s Actually New for Site Builders
WordPress 6.7 through 6.9 quietly shipped bcrypt hashing, browser prefetching, and real-time editor Notes. Here's what actually changed in core.
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Should You Block AI Crawlers? A Practical Decision Framework
GPTBot, ClaudeBot, PerplexityBot: not all AI crawlers do the same thing. A practical framework for deciding which to block, and which not…
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Google’s Site Reputation Abuse Policy: What It Actually Targets
Google's site reputation abuse policy targets rented-out domain authority, not guest posts. Here's exactly what it punishes and what it doesn't.
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ChatGPT Search and What It Means for Publishers
ChatGPT Search now sends real, measurable referral traffic to publishers. Here's what the actual numbers show, and what they don't yet prove.
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Building an AI Search Visibility Strategy When You Can’t Measure It Yet
Here’s an uncomfortable fact for anyone trying to build an AI search strategy in 2026: right now, nobody can measure it properly.…
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