Internal Linking at Scale: A Practical Framework for Larger Sites
Internal linking is the most underused SEO lever on large sites. Here's what Google's own guidance says, and a framework for auditing…
Read the postLong-form, researched writing on how search and SEO are changing — grounded in what I see running support for an SEO plugin every day.
Internal linking is the most underused SEO lever on large sites. Here's what Google's own guidance says, and a framework for auditing…
Read the postA perfect product listing can get rejected from Google Shopping over image size alone. Here's Merchant Center's actual spec, and what's changing…
Read the post'GEO' traces back to a real 2023 Princeton paper, not a new discipline. Here's what the actual research says, and what the…
Read the postA WordPress database left uncleaned for years quietly slows every page load. Here's what actually causes bloat, and how to fix it…
Read the postEvery broken migration I've seen traces back to redirects, not design. Here's what Google actually says about 301s, 308s, and doing this…
Read the postGoogle Lens handles nearly 20 billion searches a month. Here's why visual search is a real, mostly ignored surface most SEO strategies…
Read the postNofollow became a hint in 2020, not a rule. Here's what's actually changed about link building, and what the volume-chasing playbook gets…
Read the postThe WordPress REST API has exposed user data by default since 2016. Here's what's actually queryable, and what real hardening looks like.
Read the postOpenAI's in-chat checkout converted at a third of normal click-through rates. Here's the real state of AI shopping, not the launch-day hype.
Read the postThe canonical tag is one line of HTML that quietly tells Google to ignore your page more often than site owners realize.…
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