Internal Linking at Scale: A Practical Framework for Larger Sites
Internal linking is the most underused SEO lever on large sites. Here’s what Google’s own guidance says, and a framework for auditing it at scale.
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Product Image SEO and Merchant Center: What Google Actually Checks
A perfect product listing can get rejected from Google Shopping over image size alone. Here’s Merchant Center’s actual spec, and what’s changing in 2027.
GEO vs. SEO: Is “Generative Engine Optimization” a Real Discipline?
‘GEO’ traces back to a real 2023 Princeton paper, not a new discipline. Here’s what the actual research says, and what the branding oversells.
Database Bloat: Why Large WordPress Sites Slow Down Over Time
A WordPress database left uncleaned for years quietly slows every page load. Here’s what actually causes bloat, and how to fix it properly.
301 vs. 308 Redirects: Getting Site Migrations Right
Every broken migration I’ve seen traces back to redirects, not design. Here’s what Google actually says about 301s, 308s, and doing this right.
Multimodal Search: Google Lens, Circle to Search, and Visual Queries
Google Lens handles nearly 20 billion searches a month. Here’s why visual search is a real, mostly ignored surface most SEO strategies skip.
Link Building in 2026: What Still Works and What’s Dead
Nofollow became a hint in 2020, not a rule. Here’s what’s actually changed about link building, and what the volume-chasing playbook gets wrong now.
WordPress REST API Security: What’s Exposed by Default
The WordPress REST API has exposed user data by default since 2016. Here’s what’s actually queryable, and what real hardening looks like.
Google Shopping, ChatGPT Checkout, and the New Product-Feed SEO
OpenAI’s in-chat checkout converted at a third of normal click-through rates. Here’s the real state of AI shopping, not the launch-day hype.
Canonical Tags: The Small Tag That Causes the Most SEO Damage
The canonical tag is one line of HTML that quietly tells Google to ignore your page more often than site owners realize. Here’s how it actually works.