Link Building in 2026: What Still Works and What’s Dead
Nofollow became a hint in 2020, not a rule. Here’s what’s actually changed about link building, and what the volume-chasing playbook gets wrong now.
SEO
Google Shopping, ChatGPT Checkout, and the New Product-Feed SEO
OpenAI’s in-chat checkout converted at a third of normal click-through rates. Here’s the real state of AI shopping, not the launch-day hype.
Canonical Tags: The Small Tag That Causes the Most SEO Damage
The canonical tag is one line of HTML that quietly tells Google to ignore your page more often than site owners realize. Here’s how it actually works.
Semantic Search and Embeddings, Explained for SEOs
AI Overviews didn’t invent semantic search. RankBrain, BERT, and MUM already moved Google past keyword matching. Here’s the real lineage.
Caching Plugins and Core Web Vitals on WordPress: What Actually Moves the Needle
Caching plugin benchmarks are almost all vendor-claimed, not independently verified. Here’s what WordPress core itself has actually shipped for speed.
JavaScript SEO: What Actually Happens When Google Renders Your Site
Googlebot renders JavaScript in a second wave that can take days. Here’s what that delay actually means for a real WordPress site’s content.
Google Discover in 2026: The Traffic Source Most Sites Ignore
Google Discover can send huge traffic, then vanish for months. Here’s what Google’s own guidance actually requires, and why the volatility is normal.
WooCommerce SEO: The Product-Page Details That Get Missed
A WooCommerce store can lose Shopping visibility over a price mismatch nobody caught. Here’s what Google’s Product schema actually requires.
Video SEO and VideoObject Schema: A Practical Guide
A perfectly marked-up video can still miss Google’s video results over one rule: whether the page it’s on is actually about the video at all.
Why Reddit Ranks for Everything: Inside Google’s Content Deal
A $60M/year Google-Reddit deal coincided with Reddit’s search visibility growing 191% in a year. Here’s what the data actually shows, and doesn’t.