Topical Authority and Content Clusters: What the Research Actually Shows
Google has never confirmed a ‘topical authority’ ranking signal. Here’s the actual research behind content clusters, and the vendor stats worth ignoring.
SEO
FAQ Schema Is Gone From Google: What to Do With Existing Markup
Google fully discontinued FAQ rich results in May 2026. Here’s what actually happened, and whether removing your existing markup is worth the effort.
Migrating From Yoast to Rank Math: A Practical Guide
A practical, honest walkthrough of moving from Yoast to Rank Math — what actually transfers, what to check manually, and where the docs go quiet.
Google’s Scaled Content Abuse Policy: What It Actually Targets
Scaled content abuse isn’t an AI content ban. Here’s the actual definition, straight from Google’s own spam policy documentation.
Core Web Vitals: A Practical LCP Optimization Deep Dive
The 2.5-second LCP threshold hasn’t changed, despite what some SEO blogs claim. Here’s what actually moves it, verified against Google’s own docs.
Internal Linking at Scale: A Practical Framework for Larger Sites
Internal linking is the most underused SEO lever on large sites. Here’s what Google’s own guidance says, and a framework for auditing it at scale.
Product Image SEO and Merchant Center: What Google Actually Checks
A perfect product listing can get rejected from Google Shopping over image size alone. Here’s Merchant Center’s actual spec, and what’s changing in 2027.
GEO vs. SEO: Is “Generative Engine Optimization” a Real Discipline?
‘GEO’ traces back to a real 2023 Princeton paper, not a new discipline. Here’s what the actual research says, and what the branding oversells.
301 vs. 308 Redirects: Getting Site Migrations Right
Every broken migration I’ve seen traces back to redirects, not design. Here’s what Google actually says about 301s, 308s, and doing this right.
Multimodal Search: Google Lens, Circle to Search, and Visual Queries
Google Lens handles nearly 20 billion searches a month. Here’s why visual search is a real, mostly ignored surface most SEO strategies skip.