Agent Readiness: 4% of Top Sites Declare Anything
Cloudflare scored the 200,000 most-visited domains on agent readiness. 78% have a robots.txt, 4% declare AI preferences, and fewer than 15 publish a server card.
AI
Backlinks vs AI Citations: Which One Actually Predicts Traffic
Ahrefs studied 75,000 brands and found mentions beat backlinks three-to-one for AI Overview visibility. Link building isn’t dead, just not the whole story.
Featured Snippets in 2026: Do They Still Matter Next to AI Overviews
Featured snippet visibility reportedly fell 64% through 2025 as AI Overviews expanded. Here’s what the data says about whether snippets still pay off.
AI-Generated Images and Alt Text: What Actually Helps SEO
AI-generated images don’t need permission from Google. What they still need, and usually don’t get, is alt text that says why they’re on the page.
Voice Search in 2026: How Much Does It Actually Matter
The ‘50% of searches will be voice by 2020’ stat was never real. Here’s what’s actually true about voice search adoption in 2026.
GEO vs. SEO: Is “Generative Engine Optimization” a Real Discipline?
‘GEO’ traces back to a real 2023 Princeton paper, not a new discipline. Here’s what the actual research says, and what the branding oversells.
Multimodal Search: Google Lens, Circle to Search, and Visual Queries
Google Lens handles nearly 20 billion searches a month. Here’s why visual search is a real, mostly ignored surface most SEO strategies skip.
Google Shopping, ChatGPT Checkout, and the New Product-Feed SEO
OpenAI’s in-chat checkout converted at a third of normal click-through rates. Here’s the real state of AI shopping, not the launch-day hype.
Semantic Search and Embeddings, Explained for SEOs
AI Overviews didn’t invent semantic search. RankBrain, BERT, and MUM already moved Google past keyword matching. Here’s the real lineage.
Agentic Browsers and Shopping Agents: What Happens When AI Clicks Instead of You
OpenAI’s Operator, Atlas, and Google’s Project Mariner all launched and were shut down within about a year. Here’s what agentic browsers actually do.