“AI Overviews” and “AI Mode” get used interchangeably in a lot of SEO writing, and it’s causing real confusion about what to actually worry about. They’re different products, at very different stages of adoption, with different implications for how you should spend your time. Here’s the distinction, as clearly as I can put it. AI … Read more
Answer Engine Optimization — usually shortened to AEO, and sometimes called GEO, Generative Engine Optimization — is the closest thing the industry has to a name for “SEO, but for getting cited inside an AI-generated answer instead of just ranking a blue link.” It’s not a replacement for SEO. It’s an additional lens on top … Read more
If you’ve seen a plugin or a guide telling you to add an llms.txt file to your site “so AI models can find you,” it’s worth understanding what that file actually is before adding one — because the honest answer is more modest than most of the marketing around it suggests. What llms.txt actually is … Read more