Why AI Assistants Cite the Wrong Source
AI Overviews can be accurate and still misattribute the claim to a source that never said it. Here’s what the research on ‘ungrounded’ citations shows.
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WordPress Plugin Vulnerabilities in 2025: What to Actually Check Before You Install
WordPress ecosystem vulnerabilities hit an all-time high in 2025: over 11,000 disclosed, 91% in plugins. Here’s what to check before you install one.
Local SEO and Google Business Profile: What Actually Moves Rankings
Google names three local ranking factors directly: relevance, distance, prominence. Here’s what the data says actually moves the local pack in 2026.
The AI Content Licensing Deals Reshaping Publisher Economics
From Axel Springer to Reddit, AI companies are now paying publishers to train on their content. Here’s what these real deals actually reveal.
INP Replaced FID: What Actually Changed in Core Web Vitals
FID is gone from Core Web Vitals. INP measures every interaction, not just the first, with a strict 200ms bar most WordPress sites haven’t tested.
WordPress 6.7, 6.8, and 6.9: What’s Actually New for Site Builders
WordPress 6.7 through 6.9 quietly shipped bcrypt hashing, browser prefetching, and real-time editor Notes. Here’s what actually changed in core.
Should You Block AI Crawlers? A Practical Decision Framework
GPTBot, ClaudeBot, PerplexityBot: not all AI crawlers do the same thing. A practical framework for deciding which to block, and which not to.
Google’s Site Reputation Abuse Policy: What It Actually Targets
Google’s site reputation abuse policy targets rented-out domain authority, not guest posts. Here’s exactly what it punishes and what it doesn’t.
ChatGPT Search and What It Means for Publishers
ChatGPT Search now sends real, measurable referral traffic to publishers. Here’s what the actual numbers show, and what they don’t yet prove.
Building an AI Search Visibility Strategy When You Can’t Measure It Yet
Here’s an uncomfortable fact for anyone trying to build an AI search strategy in 2026: right now, nobody can measure it properly. Not you, not the plugin vendors, not Google itself in a usable way. Before a “strategy” is worth anything, it’s worth understanding exactly how limited the visibility into AI search actually is — … Read more