Video SEO and VideoObject Schema: A Practical Guide
A perfectly marked-up video can still miss Google’s video results over one rule: whether the page it’s on is actually about the video at all.
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Full Site Editing in 2026: Is Gutenberg Finally Ready?
Full site editing has been ‘the future of WordPress’ for years. Here’s exactly where it stands against WordPress’s own official roadmap in 2026.
Why Reddit Ranks for Everything: Inside Google’s Content Deal
A $60M/year Google-Reddit deal coincided with Reddit’s search visibility growing 191% in a year. Here’s what the data actually shows, and doesn’t.
Why AI Assistants Cite the Wrong Source
AI Overviews can be accurate and still misattribute the claim to a source that never said it. Here’s what the research on ‘ungrounded’ citations shows.
WordPress Plugin Vulnerabilities in 2025: What to Actually Check Before You Install
WordPress ecosystem vulnerabilities hit an all-time high in 2025: over 11,000 disclosed, 91% in plugins. Here’s what to check before you install one.
Local SEO and Google Business Profile: What Actually Moves Rankings
Google names three local ranking factors directly: relevance, distance, prominence. Here’s what the data says actually moves the local pack in 2026.
The AI Content Licensing Deals Reshaping Publisher Economics
From Axel Springer to Reddit, AI companies are now paying publishers to train on their content. Here’s what these real deals actually reveal.
INP Replaced FID: What Actually Changed in Core Web Vitals
FID is gone from Core Web Vitals. INP measures every interaction, not just the first, with a strict 200ms bar most WordPress sites haven’t tested.
WordPress 6.7, 6.8, and 6.9: What’s Actually New for Site Builders
WordPress 6.7 through 6.9 quietly shipped bcrypt hashing, browser prefetching, and real-time editor Notes. Here’s what actually changed in core.
Should You Block AI Crawlers? A Practical Decision Framework
GPTBot, ClaudeBot, PerplexityBot: not all AI crawlers do the same thing. A practical framework for deciding which to block, and which not to.